We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.
We unite leaders from all continents, cultures, and occupations to exchange ideas and take action in communities around the world. Explore our diverse history, learn about our structure and leadership, and explore our priorities and financials to discover how we connect lives and drive positive change. Rotary’s strategic plan identifies three strategic priorities supported by 16 goals. They represent what Rotarians have asked to be done to ensure a strong and vibrant Rotary going into the future. SUPPORT AND STRENGTHEN CLUBS Foster club innovation and flexibility Encourage clubs to participate in a variety of service activities Promote membership diversity Improve member recruitment and retention Develop leaders Start new, dynamic clubs Encourage strategic planning at club and district levels FOCUS AND INCREASE HUMANITARIAN SERVICE Eradicate polio Increase sustainable service focused on programs and activities that support youth and young leaders and Rotary's six areas of focus Increase collaboration with other organizations Create significant projects both locally and internationally ENHANCE PUBLIC IMAGE AND AWARENESS Unify image and brand awareness Publicize action-oriented service Promote core values Emphasize vocational service Encourage clubs to promote their networking opportunities and signature activities